Secret Aardvark Marketing
Project Overview
Secret Aardvark Hot Sauce is hoping to boost brand recognition and sales in Seattle. Our solution was to developed a 'Secret Stage' marketing concept featuring a hidden lineup of hot local artists. A promotional poster, merch and stage were designed to brand the event.
-
Secret Aardvark Hot Sauce lacks brand recognition and sales in the Seattle market.
-
Secret Aardvark resonates strongly with alternative millennials, a group that mirrors the core attendees of Seattle's Bumbershoot festival. This trend-setting demographic, integral to Aardvark's brand, thrives on unique experiences, making them ideal for a Bumbershoot campaign featuring a thrilling secret music stage.
-
CATEGORIES: Branding, Marketing
TIMEFRAME: 4 weeks
COLLABORATORS: Anthony Hernandez (Merch Design, Marketing)ROLES: Visual Design, Brand Strategy, Marketing Director, Illustrator
TOOLS: Illustrator, Indesign, Photoshop
SECRET STAGE
PROMOTIONAL POSTER
To promote the Aardvark Secret Stage, I created a concert poster featuring a looming aardvark overshadowing a skeleton clutching a bottle of Secret Aardvark Hot Sauce. This playful riff on classic heavy metal posters is designed to resonate with our target audience of millennial music fans.
MERCHANDISE
We wanted to create a series of merch items for the event that would be practical for audience goers and push the stage branding into the rest of Bumbershoot and beyond. We applied our visuals to shirts, water bottles and lighters (for holding up at shows).