MAGAZINE DESIGN

Project Overview

Sub Standard Magazine spotlights odd and obscure subcultures from around the world. Each issue contains a collection articles that run the gambit of fun to compelling. The aesthetic takes inspiration from pulp magazines and zines.

Our goal is to launch 'Sub Standard Magazine,' a publication that unveils and celebrates unique, underrepresented stories from around the world, connecting curious readers with odd and interesting global subcultures
While researching for 'Sub Standard Magazine,' I realized that the content perfectly fit the interests of people like my former coworker, a night shift security guard fascinated by the occult and alternative cultures. Using my old coworker as the project north star helped shape the magazine’s focus, ensuring I delivered dark and compelling stories that resonate with an audience that thrives on the unconventional.
CATEGORIES: Print

TIMEFRAME: 10 weeks
ROLES: Researcher, visual designer

TOOLS: Figma, Indesign, Photoshop

BRAND COMPONENTS

Palette

Typography

ARTICLE SAMPLE 1

ARTICLE SAMPLE 2

PROMO EMAIL TEMPLATE

To promote the release of Sub Standard Magazine, an email template was created. This template uses aesthetic motifs from the magazine to immerse the viewer within Sub Standard’s dark, occult content. The email highlights select teaser articles to hook the reader, while consistently pushing the reader to engage further with Sub Standard’s online presence.

Timeframe: 2 weeks